The Saint Lucia Tourist Board (SLTB) Canada, participated in the TravelBrands Celebration Roadshow last week.

More than 2,500 travel agent partners and 80 suppliers in five cities across Canada came out for the event.

SLTB Canada exhibited in the cities of Toronto, Montreal and Halifax, with attendance in each city drawing 749, 552 and 168 travel agents respectively.

TravelBrands updated attendees on its new-look, and its plans for increased integration and consolidation of brands under the TravelBrands umbrella, and also announced improvements in online resources and agent services.

Saint Lucia showcased its PASS program, as well as upcoming events, attractions and partner hotels.

The Canada office also took to the road in Halifax on a one-day joint sales call with Rex Resorts. Visits were made to 11 travel agencies informing them about the island, the travel agent PASS program, and the three Rex Resorts properties. Agents were also offered an incentive from Air Canada Vacations to be entered into a seven-night all inclusive trip for two, with every seven-night booking to the Papillon by Rex Resorts.

Agents were eager to learn about the Rex Resorts properties, now exclusively offered by Air Canada Vacations in the Canadian market. The newly introduced all-inclusive option at the Royal by Rex Resorts was also very well received. Several agents reported that they have already been booking the properties, particularly the newly re-opened Rex Papillon, and have received nothing but positive reviews from their clients.

Meanwhile, earlier this month, Saint Lucia hosted 12 of Classic Vacations' highest-producing travel advisors selling luxury travel for four days of hotel tours and island sites. The advisors, most of who were visiting the island for the first time, toured Windjammer, Cap Maison, The Landings, The Body Holiday, Calabash Cove, Ti Kaye, Capella, Sugar Beach and Jade Mountain, and took time to rejuvenate in the island's much talked about mineral baths. The island experience offered the advisors a first-hand experience which now enables them to better match the destination and its products to the right clients.